A Letter from our Founder

Denise O’Malley, founder of You Define Wellness

Thank you for visiting our website and your interest in learning more about You Define Wellness!

When it comes to selecting a wellness program for your employees, you have many options. Traditional corporate wellness programs with biometric screenings, discount plans to gyms and yoga studios, and a myriad of wellness professionals willing to share their expertise with your staff.

With so many options, why do recent surveys repeatedly prove that up to 76%* of employees do not participate… nor like the programs implemented by their employers?

A payroll company recently shared with me this comment: “We currently have a pretty comprehensive wellness program…the monthly cost is $5-$10 per month and we have a hard time getting clients to participate in that program.”

The answer is simple.  Although they offer an inexpensive wellness plan, it is does not meet the definition of how their clients define wellness!

59 million Americans spend $30.2 BILLION dollars** out of their pocket for wellbeing not included in their medical insurance.  These individuals – all 59 million of them – have defined healthy living for themselves and are willing to pay for it with their hard-earned dollars.

Doesn’t it make sense that your wellness program should deliver to your employees what they need, want, and already spend their money on?


I am not a wellness professional; I like to define myself as a Reformed Insurance Agent. 

    • I spent 20 years in the employee benefits field enrolling employees of my clients in benefit programs and repeatedly heard, “I wish our medical plan covered __________________________.”
    • As the wife of a massage therapist whose practice offers a monthly membership plan, I often heard his clients say, “I don’t want to sign up for monthly withdrawals from my checking account.  If it could be deducted from my paycheck I’d do it.”

This last comment turned a lightbulb on for me… I had the skills to create and price a benefit program, the knowledge of how to set up the claims and administration system, and experience recruiting providers and launching a product in the market. 



A meeting with the founder of one of the nation’s largest massage franchise organizations convinced me to move forward with my vision.  She said, “You absolutely HAVE to do this!”


As I began meeting with wellness professionals from diverse and varied specialties, they confirmed I was on the right track.  Repeatedly I heard variations of the same message: 

Brilliant!  Exactly what I’ve been dreaming of.  This will absolutely help my clients.

It was through them that You Define Wellness became what it is today as we implemented the wellness professional’s dreams and visions into our program.


It was the words of an Human Resources department staff member that really confirmed You Define Wellness’ concept would be a success when she said,

FINALLY, a benefit program that really feels like a benefit!


Perhaps this last comment is one of the reasons we caught the attention of a journalist for Money magazine in her article about seven employee perks employees have today that they’ll still be talking about in 10 years! 

7 Amazing Work Perks Coming to Your Office by 2028, by Kristen Bahler. Money, 7/25/18


It is my pleasure to introduce You Define Wellness to you, and our simple yet comprehensive Employee Wellness Benefit Plan… a program that meets the needs of the employee, is  enthusiastically embraced by wellness professionals, and is applauded by corporate wellness program decision makers.

I look forward to sharing this exciting new approach to supporting the health and wellbeing of your employees. 

Please feel free to contact me directly if I can be of service to you.


Denise O’Malley – Founder, Managing Partner & Maestro

303.257.1916 cell – email: denise@YouDefineWellness.com 


* Willis Towers Watson 2017 Global Benefit Attitudes survey. www.willistowerswatson.com/en/insights/2017/11/2017

** National Center for Complementary and Integrative Health, 2012 National Health interview “Use of Complementary Approaches in the U.S.”: (https://nccih.nih.gov/research/statistics/NHIS/2012/key-findings).

A Letter from our Founder August 5, 2018

Upcoming Events

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    August 4 @ 10:00 am - 11:00 am MDT
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  3. Let’s Get Acquainted – for healthy living professionals

    August 18 @ 10:00 am - 11:00 am MDT